Apple Film Budget Is $1 Billion Dollars, Aims To Break Into Theaters

Apple reportedly plans to spend $1 billion a year to release movies in theaters. Launched in 2019, Apple TV+ still lags behind its rivals – Netflix, Disney+, and Prime Video – in terms of total subscribers, but with the touching coming-of-age drama CODA, it became the first streaming service to win the prestigious Best Picture award. In addition to film, Apple TV+ has burst onto the television streaming scene with the Emmy-winning comedy Ted Lasso and the buzzy drama Severance.



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