10 Adorable Japanese Mascots Who Deserve Hello Kitty's Popularity

Hello Kitty may be Japan’s reigning queen of cuteness, but she is far from the only mascot with mass appeal. Japan has long mastered the art of crafting endearing characters that walk the line between marketing tools and beloved cultural icons. From fuzzy bears to space-faring robots, many mascots could rival Hello Kitty’s fame with just a little more global love.



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